Suppose we saw a full-page newspaper ad such as this: “How to Make a Million Dollars in Thirty Days,” “The Short Path to Becoming a Popular Speaker,” or “Five Easy…
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Moms are special. If you have any doubt, pay attention to the tough lineman on NFL football who looks into the camera and waves. There’s no sound to tell us…
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When given a script, movie actors study their one character, going deep into his or her psyche until they look, talk, and act like the character in the script, not…
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Each morning Frank Ball reads a few comic strips to stir his creative thinking. In just a few frames, many of them tell an interesting story with beginning, middle, and…
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Jesus used a farming story (Click Here ) to describe what happens in the publishing world. When the seeds were scattered, some fell by the wayside where they were trampled…
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In our fast-paced world, every word must count, because readers won’t be patient for long. Today’s audience doesn’t want a hundred pages of fluff before the good stuff. Give the…
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For every Christian, struggles rage between the problems we face and the solutions we pray for. For the solution to have meaning, the problem must be clearly shown. Think of…
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If you were asked to produce a washing machine commercial that makes a lasting impression, what would you write? Something unique. Unexpected. Illustrate how clean the wash will be. Any…
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Just as no two fingerprints are alike, no two people act alike. People smile, laugh, and cry, but in each situation, the expressions and sounds are different. We can laugh…
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One of the hardest, yet most important lessons we can learn, growing up, is that it’s okay to be different. We can never be successful writing like somebody else, so…
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