Because celebrity sells books, not content, we must build what’s called a “platform,” which is nothing more than a label for achieving some level of celebrity status that guarantees book sales. Find a way to gather 10 million followers, and you won’t have to call traditional publishers. They’ll call you.
How many of the 200 million blogs in the Blogosphere do you have time to read? Another million are posted every day. We have news blogs, fashion blogs, and food blogs. Every conceivable interest in science, religion, and philosophy has a blog. No wonder we have super-fast search engines to find on the Internet seashore the one grain of sand that interests us.
If you’re not blogging, you probably should. Make your message available, and somebody out there will find you. But will they read your article from top to bottom? Your message must be clear and concise, interesting and rewarding. But most of all, it must be short.
What will make your blog important to your readers? Think about your blog in same way that you think about blogs you read. When have you taken time to read a 1,000-word article? If you’re like most people, you usually don’t get past the first paragraph. At best, you skimmed the rest. Or maybe you marked it to read later, as if that time will magically arrive.
If you want your blog to be read, don’t write more than 250 words.
